JURU Yoga finds a mention in the book, “The Indic Quotient: Reclaiming Heritage through Cultural Enterprise”, authored by Kaninika Mishra detailing the origins of Yoga, Ayurveda etc. in India’s culture before it became popular worldwide. She shares stories of individuals who have used these elements to start their own practices and businesses to teach others and to improve India’s economy by boosting traditional culture among the youth (and others) today.