JURU is a portmanteau of JUte and RUbber and our first mat overlay was made of jute and natural rubber. ‘juu-roo’ also means ‘eureka’, ‘joy’ in a few tribal languages. Instead of crying Eureka we cried JURU! And this is precisely what JURU is – a perfect yoga companion for yogis who wish to choose the eco-friendly path.
We wanted mats and props to reflect and value the peaceful principles that yoga embodies; one of which is to establish perfect harmony with nature. Taking inspiration from some wonderful international eco-yoga brands and from the make-in-India campaign, we launched our first made-in-India anti-slip yoga mat overlay.
